Arjun Bhatnagar Weighs in on Cloaked’s Mission, Secure Privacy Platform and Actions to Gain Control of Data

Bhatnagar Weighs in on Cloaked’s Mission, Secure Privacy Platform and Actions to Gain Control of Data

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Cloaked CEO Arjun Bhatnagar connected with SafetyDetective Content Editor Shauli Zacks to share more about Cloaked and our privacy tools. Check out the conversation below and visit SafetyDetectives to read the interview in full.

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SafetyDetectives recently interviewed Arjun Bhatnagar, the Co-founder and CEO of Cloaked. He leads a pioneering journey into consumer privacy, empowering individuals to reclaim control over their personal data. Inspired by his own experiences with data aggregation and a realization of the power (and risks) tied to personal information, Arjun co-founded Cloaked with his brother, Abhijay. The platform allows users to secure their online identities through a holistic approach to privacy, integrating features like virtual identities, data removal, and advanced protections that address the realities of modern digital life.

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Driven by a mission to make privacy accessible and adaptable to everyday use, Cloaked tackles the challenges of digital privacy head-on, aiming to foster safer, more private online interactions. With the rise of data breaches and a growing understanding of the risks associated with data exposure, Cloaked’s solutions resonate with a broad audience eager to take back control of their information. Arjun’s vision is clear: empower individuals to navigate the digital world securely and confidently.

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Cloaked offers unique privacy solutions, such as creating virtual identities and managing personal data. How does the company’s mission align with the increasing demand for user-controlled privacy?

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At Cloaked, we believe wholeheartedly that privacy is a human right that must be upheld. Based on industry insights and our own research, we know that privacy is important to a majority of people today. In fact, more than 90% of Americans think it is important. But many people still don’t understand how easy it is to have your data compromised.

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A phone number can unlock access to social security numbers, addresses, financial data and more, including family details. And if this gets into the wrong hands, plenty of damage can be done. Just this year, we’ve seen more than 1 billion records leaked due to breaches at some of the biggest companies in the world.

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So we not only work to provide tools that make it easy to protect personal data – past, present and future — but also help educate consumers and advocate for building new habits around what and how we share. We very specifically design features to fit into how we already use technology to make it easier to take the steps necessary to protect our privacy.

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By empowering individuals to rethink how they share, we plan to also change how industries access, use and think about data.

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Cloaked provides users with features like identity theft insurance, AI defense, and data removal from brokers. What sets these services apart from other privacy tools in the market?

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It is important to us at Cloaked that we’re taking a holistic approach to privacy. We want individuals to come to Cloaked and know that we will provide features to support their privacy needs in every aspect of their lives.

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Technology is changing at record speed. So many individuals are just starting to fully comprehend the challenges we face having created a culture of sharing over the last three decades – from doxxing and phishing scams to data brokers and breaches. So we’re working hard to not only make it easy to integrate privacy tools and best practices into everyone’s daily lives, but also provide support to take control of the data that is already out in the world through Data Removal or Identity Theft Protection insurance.

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As new technologies like AI continue to evolve, what strategies does Cloaked employ to stay ahead in protecting users’ identities and data?

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As artificial intelligence is increasingly used to enable elaborate scams—such as impersonation attacks, social engineering, and deepfake fraud—Cloaked ensures that personal information is not just protected but actively cloaked from would-be scammers.

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At the core of Cloaked’s defense strategy is the virtual identity system, which creates unique, secure identities (like emails, phone numbers, and payment details) for every interaction, rendering users’ real information inaccessible to scammers and data brokers. 

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By using unique contact details for every service or interaction, Cloaked helps users avoid many AI-driven scams that rely on piecing together personal data from multiple sources. This strategy is highly effective against impersonation and phishing scams that leverage AI to simulate realistic identities or social cues to gain trust.

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