Cloaked vs LifeLock: Privacy and Identity Protection Tools Comparison

January 3, 2025
·
4 min
deleteme

Protect yourself from future breaches

IRPI Cloaked LifeLock
Identify exposed data
Yes Yes
Yes Yes
Remove exposed data
Yes Yes
Yes Yes
Prevent data theft
Yes Yes
No No
Privacy Insurance
Yes Yes
Yes Yes

In today’s digital landscape, safeguarding personal data and protecting against identity theft are critical. Cloaked and LifeLock offer solutions tailored to different needs, focusing on privacy, identity monitoring, and protection. This blog compares their features, pricing, pros and cons, and best use cases to help you decide which service is the best fit for you.

Product Overview

Cloaked

Cloaked provides advanced privacy-focused tools, such as email aliases, phone number aliases with eSIM support, masked payments, and data removal. It offers $1 million in identity theft insurance per user and comprehensive risk scans for free. Upcoming features include VPN, email cleaner, and AI Defence for enhanced protection.

Key Features:

  • Email & Phone Number Aliases
  • Masked Payments (Beta)
  • Data Removal
  • Password Management
  • Risk Scan (Comprehensive & free)
  • $1 Million Identity Theft Insurance per user
  • Upcoming VPN

LifeLock

LifeLock combines identity theft protection with financial monitoring tools. It offers identity monitoring, credit monitoring, and alerts for suspicious activities, alongside significant coverage for stolen funds, expenses, and legal costs.

Key Features:

  • Identity Monitoring
  • Credit Monitoring (One-Bureau or Three-Bureau)
  • Dark Web Monitoring
  • Stolen Wallet Protection
  • Data Breach Notifications
  • Up to $1 Million Coverage for stolen funds, expenses, and legal fees.

Feature Cloaked LifeLock
Pricing Starting at $8.00/Month Starting at $7.50/Month 1st Year
Email Aliases
Yes Yes
No No
Phone Number Aliases Yes (+ eSIM support)
No No
Masked Payments Yes (Beta)
No No
Password Management
Yes Yes
Yes Yes
Data Removal
Yes Yes
Yes Yes
Identity Theft Insurance $1 Million per user Up to $1 Million
Risk Scan Comprehensive & free Email-based
Identity Monitoring
No No
Yes Yes
Dark Web Monitoring
No No
Yes Yes
VPN Upcoming
No No

Feature Insights

  • Cloaked specializes in privacy-first tools like email and phone aliases, offering unmatched anonymity and practical protection.
  • LifeLock emphasizes identity monitoring and financial protection, making it ideal for users concerned about credit fraud and financial safety.

Pricing Comparison

Cloaked Pricing

Plan Monthly Price Annual Price Features
Individual $9.99 $8.00/month ($95.99 annually) Privacy tools, $1 million identity theft insurance, aliases, and password management.
Couple $15.99 $5.83/member/month ($139.99 annually) Protection for two users, each with $1 million insurance.
Family $23.99 $5.00/member/month ($239.99 annually) Protection for up to four members, each with $1 million insurance.

LifeLock Pricing

Plan Monthly Price Annual Price Features
Standard $11.99 $7.50/month ($89.99 first year) Identity theft insurance, dark web monitoring, SSN alerts, stolen wallet protection.
Advantage $22.99 $14.99/month ($179.88 first year) One-bureau credit monitoring, crime alerts, fictitious identity monitoring.
Ultimate Plus $34.99 $19.99/month ($239.88 first year) Three-bureau credit monitoring, bank activity alerts, home title monitoring, and social media monitoring.

Pricing

  • Cloaked provides better value for users seeking privacy tools, with prices starting at $5/member per month in the Family Plan.
  • LifeLock charges more for its plans, Offering identity monitoring, dark web monitoring, but lacks in other features.

Pros and Cons

Cloaked

Pros:

  • Privacy-focused tools like email aliases, phone number aliases, and masked payments.
  • Affordable plans with comprehensive privacy protection.
  • Includes $1 million identity theft insurance per user.
  • Upcoming features like VPN and AI Defence.

Cons:

  • Lacks identity monitoring.
  • Does not offer dark web monitoring.

LifeLock

Pros:

  • Identity monitoring and financial protection.
  • Insurance coverage for stolen funds and expenses.
  • Includes dark web monitoring and credit monitoring.

Cons:

  • More expensive than Cloaked.
  • Lacks privacy-specific tools like email and phone aliases.

Best Use Cases

Cloaked Is Ideal For:

  • Users prioritizing privacy and anonymity.
  • Users looking to take control of their exposed personal information.
  • Those looking for tools like email and phone aliases and masked payments.
  • Budget-conscious individuals or families.

LifeLock Is Ideal For:

  • Those who want credit monitoring and dark web alerts.
  • Families needing extensive financial protection.

Conclusion: Which Is Better – Cloaked or LifeLock?

Both Cloaked and LifeLock excel in their respective domains.

  • Cloaked is better suited for those seeking privacy-focused tools like email aliases, phone number aliases, and masked payments, all at an affordable price.
  • LifeLock is ideal for individuals who require identity monitoring, financial protection, and credit alerts.

Recommendation: For a comprehensive Privacy solution, Cloaked is the clear winner. If identity monitoring and financial safeguard are your only need, then opt for Lifelock

Learn more about Cloaked here.

Glossary of Terms

  • Email Aliases: Email addresses that stand in place of your personal email address and protect you from from spam and breaches.
  • Phone Aliases: Working phone numbers with separate inboxes that stand in place of your personal phone number.
  • Masked Payments: Secure payment method that hides real card details during transactions.
  • Identity Monitoring: Tracks personal data for unauthorized use or breaches.
  • Dark Web Monitoring: Alerts users if their data appears on the dark web.
  • Identity Theft Insurance: Financial coverage for losses due to identity theft.

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