| IRPI |
Cloaked |
Incogni |
| Identify exposed data |
Yes
|
Yes
|
| Remove exposed data |
Yes
|
Yes
|
| Prevent data theft |
Yes
|
No
|
| Privacy Insurance |
Yes
|
No
|
In a world increasingly focused on digital security, privacy protection services like Cloaked and Incogni aim to secure personal data from misuse. While Cloaked provides a comprehensive suite of privacy tools, Incogni focuses on data removal from brokers and search sites. This blog dives into the features, pricing, pros and cons, and best use cases for both platforms, helping you decide which fits your needs better.
Product Overview
Cloaked
Cloaked offers advanced privacy and identity protection tools, including email aliases, phone number aliases with eSIM support, masked payments, and virtual cards (coming soon). It ensures data removal, password management, and identity theft insurance up to $1 million per user. Upcoming features like VPN and AI Defence enhance its functionality. Cloaked also includes proactive protections such as Call Guard (AI call screening) and Dark Web monitoring for exposed credentials and SSNs.
Key Features:
- Email & Phone Number Aliases
- Dark Web & SSN Monitoring
- Risk Scan (Comprehensive & free)
- $1 Million Identity Theft Insurance per user
Incogni
Incogni specializes in data removal, targeting data brokers and people search sites to reduce the exposure of personal information. Its plans include progress tracking and coverage for individuals or families. While its scope is narrow, Incogni is effective for users focused solely on data removal.
Key Features:
- Data Removal from brokers and search sites
- Progress Tracking for transparency
- Advanced Privacy Coverage
| Feature |
Cloaked |
Incogni |
| Pricing |
Starting at $8.00/Month |
Starting at $5.99/Month |
| Email Aliases |
Yes
|
No
|
| Phone Aliases (with eSIM) |
Yes (+ eSIM support) |
No
|
| Masked Payments |
Yes (Beta) |
No
|
| Password Management |
Yes
|
No
|
| Data Removal |
Yes
|
Yes
|
| Call Guard (AI call filtering) |
Yes (dedicated, real-time blocking) |
No
|
| Dark Web & SSN Monitoring |
Yes (real-time alerts) |
No
|
| Virtual Cards |
Yes (coming soon) |
No
|
| Risk Scan |
Comprehensive & free |
No |
| Identity Theft Insurance |
$1M per user |
No |
| Upcoming Features |
VPN, Email Cleaner, AI Defence |
None major |
Feature Insights
- Cloaked is now a more complete privacy suite: it pairs traditional privacy controls (aliases, masked payments, upcoming virtual cards) with proactive protections such as Call Guard and Dark Web Monitoring. That combination lets users both reduce exposure (removals/aliases) and detect or block threats before harm occurs (call screening, breach alerts).
- Incogni remains a specialist removal service: it excels at automating data-broker opt-outs and tracking removal progress, but it does not provide proactive tools like call blocking, virtual cards, masked payments, or dark-web monitoring. Users who want only broker removals — and who already use separate solutions for monitoring or call protection — will find Incogni effective and simple.
-
Pricing Comparison
Cloaked Pricing
| Plan |
Monthly Price |
Annual Price |
Features |
| Individual |
$9.99 |
$8.00/month ($95.99 annually) |
Privacy tools, $1 million identity theft insurance, aliases, and password management. |
| Couple |
$15.99 |
$5.83/member/month ($139.99 annually) |
Protection for two users, each with $1 million insurance. |
| Family |
$23.99 |
$5.00/member/month ($239.99 annually) |
Protection for up to four members, each with $1 million insurance. |
Incogni Pricing
| Plan |
Monthly Price |
Annual Price |
Features |
| Individual Plan |
$14.99 |
$7.49/month ($89.99 annually) |
Data removal, progress tracking, privacy coverage |
| Family & Friends |
$29.99 |
$14.99/month ($179.99 annually) |
All Individual Plan features + coverage for 5 people |
Pricing Insights
- Cloaked offers more tools at a lower cost for individuals and families, with plans as low as $5/member per month.
- Incogni is slightly more affordable only in the annual plan for single-purpose data removal needs but lacks additional privacy features.
Pros and Cons
Cloaked
Pros:
- Comprehensive privacy tools, including email aliases, masked payments, and data removal.
- Affordable family plans with extensive coverage.
- Includes $1 million identity theft insurance per user.
- Call Guard stops scam and spam calls before they reach you.
- Dark Web Monitoring detects leaks early and provides real-time alerts for exposed SSNs and
- Upcoming features like VPN and AI Defence expand its capabilities.
Cons:
- VPN and some features (virtual cards, some payments features) are still rolling out.
Incogni
Pros:
- Effective and transparent data removal process.
- Affordable and simple plans for removing personal information.
- Coverage for families with the Family & Friends plan.
Cons:
- Limited to data removal; lacks features like aliases, password management, or identity theft insurance.
- No additional tools for comprehensive privacy or financial protection.
- No Call Guard or call-blocking features.
- No Dark Web or SSN monitoring.
Best Use Cases
Cloaked Is Ideal For:
- Individuals and families seeking an all-in-one privacy suite that covers aliases, payments, data removal, and password management.
- Users who want proactive protection, with Call Guard blocking scam/spam calls and Dark Web Monitoring alerting them if their data is exposed.
- Identity-conscious users who want $1 million insurance against identity theft.
- Budget-conscious households, since family plans bring the per-user cost down significantly.
- Those who prefer future-proof security, with upcoming VPN and AI Defence adding even more protection layers.
Incogni Is Ideal For:
- Users focused solely on data removal, especially those who want to minimize their digital footprint without additional tools.
- Families needing broker data removal coverage across multiple members at a simple flat rate.
- Privacy beginners who want a straightforward, low-maintenance solution without learning multiple tools.
- People who already have separate solutions for call blocking, password management, or dark web alerts — and only want a dedicated data broker opt-out service.
Conclusion: Which Is Better – Cloaked or Incogni?
While both Cloaked and Incogni address privacy concerns, their focuses differ significantly:
- Cloaked is a comprehensive privacy suite. It goes beyond data broker removal with tools like Call Guard for scam/spam call blocking, Dark Web Monitoring to detect exposed credentials, email/phone aliases, masked payments, password management, and $1 million identity theft insurance. At family plan rates, it delivers strong long-term value, especially for households that want proactive and layered protection.
- Incogni, on the other hand, is a specialist service. It excels at one thing: automated data broker removals. For users who only want to reduce their exposure in search sites and broker databases — without additional tools — Incogni is a simple, affordable, and effective choice.
Recommendation:
- If you want full-spectrum protection with proactive security features like call screening, dark web alerts, aliases, and identity theft insurance, Cloaked is the better choice.
- If your priority is only data removal at the most straightforward price point, and you already use other services for call blocking or dark web alerts, Incogni is a solid option.
Learn more about Cloaked here.
Glossary of Terms
- Email Aliases: Temporary email addresses that protect your primary email from spam and breaches.
- Masked Payments: A secure payment method that hides real card details during transactions.
- Data Removal: The process of eliminating personal information from data brokers and search sites.
- Identity Theft Insurance: Financial coverage for losses due to identity theft.
- Call Guard – AI-powered call screening and spam-blocking to stop scammers in real time.
- Dark Web Monitoring – Real-time detection and alerts if your personal data (including SSNs and credentials) appear on the dark web.
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