About Us

At Cloaked, we empower people to own their data, enabling smarter AI and apps without compromising privacy and safety.

Take back control with Cloaked
Cloaked has helped protect the privacy of thousands of users

100k+

Strong community of privacy-focused users

1M+

Americans checked their exposure with Cloaked

200M+

Records removed from data brokers

Note from our Founder and CEO

In 2020, I built my own AI to help understand myself and all the data that connected back to my daily life. It pulled together my smartwatch data, healthcare records, finances, emails & messages  - essentially creating my own “databox.” It told me when to exercise, when to cut back on spending, even when to drink less. It was eye opening. However, without my knowledge, the app had a conversation with my then-girlfriend. That’s when I saw firsthand how much control technology could have over our information. I knew that privacy needed to be reimagined, and Cloaked was born.

Cloaked started as a way to take back control of one's identity through unique identities that made it difficult to aggregate information about you. We started with unique phone numbers, emails, passwords as a way to make it easy to control what people share and with whom.

Arjun Bhatnagar, Founder and CEO

As we grew, we knew fixing the problem of data sharing going forward wouldn't be enough, we had to back control of the data out there. This involves cleaning and safeguarding their existing information. With a goal to safeguard people’s past, present, and future data, Cloaked expanded beyond identity creation. We built technologies like data removal to clean up leaked information, an AI-powered spam & scam blocker to prevent unwanted communication, and are building innovative new features like Cloaked Pay for safer transactions. Our goal is simple: to make privacy effortless, so you never have to trade security for convenience. Because privacy shouldn’t be an afterthought - it should be the default.

The rise of AI has made privacy harder to protect. but we’re using AI to fight back AI. We’re committed to constant innovation, using AI to detect threats, remove personal data, and help people stay protected. This is a long fight, and we’re in it for the long haul.

We came out of beta in October 2023. Today, we have a community of over 100,000 users. And our commitment towards bringing more awareness through discussions and policies around data privacy and security only grows stronger. Privacy is a fundamental right. Together, we’re making it the norm.

Thank you for being part of this movement, we’re just getting started!

- Arjun

See what our
customers say
App Store
Cloaked is a wonderful way to protect yourself from the dark web, stealing your personal information. It works as advertised and is easy to use.
Subscriber Since
December ‘24
5000+ exposures removed
App Store
One of its standout features is the ability to generate any of these credentials with ease. This functionality is incredibly convenient, especially when I need to update my phone number with a carrier.
Subscriber Since
December ‘24
6500+ exposures removed
App Store
This is the app you didn't know you needed. THEY want your data. ALL of it. You can fight back. With your own personal cloak you reveal as much or as little information as you want.
Subscriber Since
November ‘24
5500+ exposures removed
App Store
Very good experience with customers service. The representative took their time to show and explain everything that I asked about.
Subscriber Since
July ‘24
5000+ exposures removed
App Store
I started using this service as a means to protect my Privacy from scammers, Over reaching corporations, bad actors, and cyber stalkers. It's been quite a blast to play around with...
Subscriber Since
May ‘24
6500+ exposures removed
App Store
Incredible product, great customer support. A product that brings privacy back into the customers hand
Subscriber Since
May ‘24
3000+ exposures removed